![]() Atomic sponsored athletes including: Mikaela Shiffrin, Sofia Goggia, Marcel Hirscher, and Gus Kenworthy. Watch these skis in action: Fire on The Mountain Atomic AthletesĪtomic has no shortage of notable athletes under their belt. Atomic continues to produce top of the line skis and gear for all disciplines. Each new developed piece of winter ski sport equipment is tested on some of the world's most challenging ski terrains in the heart of the Alps. Atomic takes their experience and knowledge in skiing innovation and apply it to ski gear for the best winter sport adventure. He has been developing this top-selling line of skis with Atomic for the past 12 years. Atomic is one of the best producers of skis, bindings, and ski boots. ![]() The professional skier is also an avid surfer and has designed his line of skis to mimic the feel of surfing. Straying from their racing roots, Atomic has been working with Chris Benchetler on an All-Mountain and Freeski line. They also make a line of recreational carving skis, all-mountain boards, and skis designed for freestyle and freeride. Atomic Skis TodayĪtomic remains one of the top ski racing brands in the world. This new powder ski was the “Atomic Powder Magic” which influenced a new age of fatter powder skis produced by all brands. This later led to the creation of a wider ski that enabled skiers to glide through fresh powder. Hubert started by gaining inspiration from the design of snowboards. Up until this point, thinner skis were the standard model for skiing. In 1988, Atomic engineer Rubert Hubert created the first powder skis. The brand was founded by Alois Rohrmoser in Altenmarkt, Austria. Amer Sports acquired Atomic in 1994, and, while this acquisition changed some of their manufacturing, a large majority of Atomic products today are still produced at their headquarters in Altenmarkt. History of Atomic SkisĪtomic has been a staple in the ski industry since it began in 1955. Their mission is to: “Give all skiers their best skiing experience.”Ītomic prides themselves as being pioneering, reliable, and synonymous with skiing. ![]() Atomic has been focused on producing high quality skis for skiers ranging from beginners to pros. ![]()
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