![]() ![]() Lastly, the Car Thing was somewhat expensive, costing $80 for the device and an additional $6.99 per month for premium Spotify subscribers. Furthermore, some users may have already been satisfied with using their smartphones to control their music in the car. While many people enjoy listening to music in the car, the need for a separate device to access Spotify while driving may not have seemed compelling to many consumers. This meant that many customers were unable to access the device, limiting its potential market.Īnother potential issue is that the Car Thing may have been seen as unnecessary. Secondly, the Car Thing was only available to a limited number of Spotify subscribers, with the company offering it exclusively to select users in the US. As a result, many consumers may have seen little need for a separate device specifically for Spotify when they already had an audio system that could do the same thing. These systems often offer similar features to the Car Thing, such as voice control and Bluetooth connectivity, and are integrated directly into the car’s dashboard. While the concept may have seemed promising, there were several factors that likely contributed to the Car Thing’s lackluster performance in the market.įirstly, and perhaps most significantly, the Car Thing faced stiff competition from existing audio systems that are already built into many cars. The device connected to a car’s audio system and allowed users to control their Spotify playlists via voice commands or a touchscreen interface. But why did the Car Thing fail to catch on with consumers?Īt its core, the Car Thing was an attempt by Spotify to extend its reach beyond smartphones and smart speakers, and into the car. ![]() Spotify haven't mentioned if music downloaded on your device will play without a connection, but it is safe to assume it will as this is one of the primary selling points of Premium but also with this essentially acting as a Bluetooth display for the app it makes sense.Spotify’s recent foray into hardware with the “Car Thing” has not been a success, with reports suggesting that the company has now discontinued the device. The device also needs an internet connection to stream music, whether that be WiFi or data. In regards to compatibility, the Car Thing has to be connected to a device running iOS 14 or Android 8 and above. Spotify recommends either mounting it on your CD Player, vent, or dashboard, and a mounting device for each is included in the box.Ĭombined with a matt casing, this makes The Car Thing a very attractive looking device, resistant to smudges, and with the driver able to place it in the least cluttered part of their car makes these older cars without infotainment systems that little more liveable on an everyday basis. ![]() Large screens may be the future for cars, but in total, The Car Thing measures 5 inches wide by 3 inches tall smaller than many smartphones, it can be mounted in plenty of places in your car. Starting a phrase with "Hey Spotify", then following it up with a command like "play my daily drive" or "show my daily mix 2" will navigate the device to the chosen content over the past few years, voice recognition software has progressed rapidly. But if all these buttons don't suit the user, then Spotify has created a voice command system. The device also features a back button and allows for four quick navigate preset buttons. ![]() But if a touchscreen is a problem, the designers have included a small dial that can navigate the menus. The Car Thing has a 4-inch touchscreen display that shows the user's Spotify premium account's library and can easily be used to navigate between playlists and podcasts. Adding an extra wire in the car could be irritating for many drivers, so cable clips are also included to make a less cluttered cabin, which as well as making it tidier to use will make using it safer wires are prone to get in the way of gearsticks and get caught when the driver adjusts things such as climate control. ![]()
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